Tuesday, 9 June 2009

Sainsbury's Idea Generation Scheme

In tough times we are all looking for the next big idea. But how do we do it? And how do we make the ubiquitous idea generation scheme work?

If you are looking for inspiration, you have to look no further than Channel Four - I'm Running Sainsbury's.

In this weekly show, shop floor staff are invited to come up with ideas about how to make more money for Sainsbury's and get the chance to see their idea trialled on the shop floor.

For more information check it out on Tuesday nights on Channel 4 or go to channelfour.com/food

Now The Apprentice is over what else have we to watch on TV?

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