Tuesday 19 April 2011

Reading List - Part One


Lots of our clients have been asking us for book recommendations.

If you want to start off by reading about innovative organisations, here are our favourites:





Weird Ideas That Work, how to build a creative company, Robert I Sutton


Stoking your Innovation Bonfire, Braden Kelley


Nuts – South West Airlines’ Crazy Recipe for Business and Personal Success, Kevin and Jackie Freiberg


Built from Scratch, Home Depot,Bernard Marcus


Rising Tide, Lessons from P&G, Davis Dyer


Delivering Happiness, Zappos, Tony Hsieh


The Accidental CEO, YUM, David Novak


Mavericks at Work, Polly LaBarre


The Book of Yo! Simon Woodfroffe


I Wish I Worked There, Kursty Groves


Game Changer, (P&G), A G Lafley


Built to Last, Jim Collins

Sunday 3 April 2011

Consumer immersion

The key to successful innovation is to really get under the skin of your clients. We are taking this to the extreme this week. One of us is doing a shift as a kitchen porter and the other spending the day in housekeeping. To tell an organisation's story, you need to understand what the employees do.

Shift work, here we come!