Monday, 8 June 2009

How to make ideas stick

So if you finally manage to have a great brainstorm and come up with some great ideas what do you do next?

One of the big things that we have heard from our clients is that it is the implementation that is the real challenge - how do we actually get things done?

Well, apart from building the complete The Innovation Beehive's Innovation system (creativity skills, re-enforcing mechanisms and leadership example) there are a few lessons to be learnt from Chip and Dan Heath

http://www.time.com/time/insidebiz/article/0,9171,1552029,00.html


we love the book "Made to Stick" and suggest you all put it on your reading lists!

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