Tuesday, 22 September 2009

Vodofone HR and the new brand

“The centre of this company is marketing and human resources,” he said. “It is not the brand talking any more and telling the customer what to do. It is the customer who will decide.” so says Vittorio Colao the CEO of Vodafone UK.

For more on how Vodafone is using a well defined People Strategy to execute the new brand positioning "Power to you", check out


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