Word on the street is that Pepperami have sacked advertising agency Lowe and are looking to customers for the next big advertising idea. They believe that they can generate up to 4000 ideas from the site www.ideabounty.com.
It seems that the craze for consumer involvement is catching, with Cadbury about to go live with Wispa Gold they have launced www.wispagoldmessages.com where you can upload a message that will appear on bill boards up and down the country.
Crowdsourcing? Open Innovation? Or Cost Cutting? We will keep you posted
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