Monday, 14 March 2011

Cadbury - a year on from Kraft

It was one of the biggest corporate takeovers in UK history, and it began with an epic PR disaster for Kraft. Having promised to save Somerdale (an historic west country chocolate factory) the American food conglomerate promptly changed their minds. According to YouGov last March, 94% of consumers were aware that Cadbury had been swallowed by Kraft. So what has happened to the workers of Somerdale - and Bournville - in the twelve months since ?
Last year Miles Warde presented Cadbury Is Our Longbridge, a series about the takeover on Radio 4. This two part follow up catches up with those most affected and asks what has been learnt.
"I've watched the whole lot being disassembled, yeah ... they still expected you to clean the machinery as they were taking it out. And I've taken photos of the last bar of Crunchie coming off, and they've written, The End."


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