Thursday 29 July 2010

Looking for innovation in all the right places

A great piece from today's FT which argues that to really innovate organizations shoukd look outside of marketing to other functions such as Customer Services to really understand consumer needs. Nice bit on Apple's use of external partners too

http://www.ft.com/cms/s/0/9720d444-98dd-11df-9418-00144feab49a.html

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