Wednesday, 28 April 2010

Open Source Innovation in Action - Wild Peeta, IDEO and Insights from Ideas Arabia

I have had a great time at Ideas Arabia here in Dubai, where I was a keynote speaker, opening the conference.

One presentation I was really impressed with was from the guys at Wild Peeta - two brothers, who spent a good deal of time in FMCG in USA and had a nine year dream realised when they opened a shawmana (pitta sandwich) restaurant in Dubai.

The really interesting thing is that they have used social networking sites and open source innovation to build the business, and have 6000 followers on Twitter. Examples of co-creation range from customers telling them what sandwich to make, what sauce to offer and to move from take away and delivery, to a dine-in offering too.

They are all about being local - local food and local talent. The restaurant was designed by students, based on the principles contained in the IDEO method cards, and is a great example of how creative brainstorming and real consumer insight can be impactful.

The Wild Peeta mantra is:

We are and always will be “Proud to be an Emirati enterprise”.
The customer is always right. They are the reason we exist.
When others say they can’t; Wild Peeta says they can.
At Wild Peeta, quality is not a word; it’s a way of life.
Wild Peeta sets the standards, and then raises them.
There are no shortcuts. The Wild Peeta way demands a solid foundation ahead of growth.
Wild Peeta will always do the right thing. It’s our banner, and we wear it proudly.

If you get to Dubai, please do check them out. Our dinner last night was lovely!

and have a look at the fantastic IDEO method cards

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