We at The Innovation Beehive loved Chip and Dan Heath's book "Made to Stick". It explains how to get real traction for ideas in a business.
They will be publishing a new book - Switch- next year and they are offering free copies in advance.
Sign up here:
http://madetostick.com/switchoffer/
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Aha! Saw this online the other day and was contemplating it. If there's a real life recommendation going, I think I'll march my butt out and buy it. After all Malcolm Gladwell can only publish so fast, I've got to read something in between...
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