Reading List - Part One

Lots of our clients have been asking us for book recommendations.

If you want to start off by reading about innovative organisations, here are our favourites:

Weird Ideas That Work, how to build a creative company, Robert I Sutton

Stoking your Innovation Bonfire, Braden Kelley

Nuts – South West Airlines’ Crazy Recipe for Business and Personal Success, Kevin and Jackie Freiberg

Built from Scratch, Home Depot,Bernard Marcus

Rising Tide, Lessons from P&G, Davis Dyer

Delivering Happiness, Zappos, Tony Hsieh

The Accidental CEO, YUM, David Novak

Mavericks at Work, Polly LaBarre

The Book of Yo! Simon Woodfroffe

I Wish I Worked There, Kursty Groves

Game Changer, (P&G), A G Lafley

Built to Last, Jim Collins

Consumer immersion

The key to successful innovation is to really get under the skin of your clients. We are taking this to the extreme this week. One of us is doing a shift as a kitchen porter and the other spending the day in housekeeping. To tell an organisation's story, you need to understand what the employees do.

Shift work, here we come!